Estimated to be worth USD 50.1 billion by 2030, a Surrey team of researchers has uncovered the potential of the growing dog-friendly travel market. The Covid-19 pandemic drove an increase in UK household dog ownership, creating a need for tourism providers to adapt to accommodate these four-legged family members. 

The Surrey team set out to understand why people travel with their dogs, how they feel about it, and what challenges they face doi

Estimated to be worth USD 50.1 billion by 2030, a Surrey team of researchers has uncovered the potential of the growing dog-friendly travel market. The Covid-19 pandemic drove an increase in UK household dog ownership, creating a need for tourism providers to adapt to accommodate these four-legged family members. 

The Surrey team set out to understand why people travel with their dogs, how they feel about it, and what challenges they face doi