Case Study: Petzey
On-demand veterinary consultations for pets
About
Petzey is a free app that you can download in the app store. For only $20 you can talk or video chat with a veterinary professional immediately twenty-four hours a day, seven days a week and is available in all 50 states.
Campaign goal
The campaign goal was to increase brand awareness with 24-34 year old pet parents in the U.S. Influencers created content branded with Petzey sponsorship and commercial messaging for a four-month period. The audience was encouraged to download the free app and connect to a veterinary professional when they needed help.
The results
Four influencers created 12 video shows and 8 podcasts.
Four branded Pet Candy magazine featuring veterinary and pet influencers
Pet Candy powered newsletter sent to Petzey subscribers each month.
Content created: 24 – Four magazines, 8 podcasts, 12 video shows
Case Study: Reconcile
An FDA regulated medication for anxiety in dogs
About
RECONCILE is a chewable, flavored tablet that contains fluoxetine hydrochloride. It is FDA approved for dogs in conjunction with a behavior modification plan
Campaign goal
The campaign goal was to increase brand awareness with 24-38 year old dog owners in the U.S. Influencers created content branded with Reconcile sponsorship and commercial messaging for a one-month period. The audience was encouraged to download the free digital book, Pet Candy’s Guide to Dog Behavior and connect to a veterinary professional when they needed help with anxiety in their pets.
The results
Two influencers created 2 video shows and 1 podcast
Three KOLs contributed to a digital ebook for pet parents
Digital book available on Apple Books + Kindle Unlimited
Content created: 4 – One book, one podcast, two video shows
Case Study: 3
Veterinary pharmaceutical company
About
Merck Animal Health is the global animalhealth business unit of Merck. Merck Animal Health manufactures Nobivac vaccines, one of the top animal vaccine brands in the world.
Campaign goal
The campaign goal was to increase brand awareness with 22- 42 year old veterinary professionals in the U.S. Influencers created content branded with Nobivac sponsorship and commercial messaging for a three-month period. Content was related to leptospirosis, Lyme disease, and feline infectious diseases.
A secondary reach to this audience was created through a wellness campaign featuring CE and self-care tips.
The results
Five influencers created 4 CE programs, 4 video shows, 6 podcasts
Two branded Vet Candy magazine featuring veterinary influencers
One digital book (Wellbeing) was created as a CE source
Four Vet Candy Eblasts sent to our subscriber base
Content created: 22 – Three magazines, 6 podcasts, 8 video shows, 1 digital book.
